Video Marketing is the Power

When you say video, what comes first into your mind? It’s basically viral right now, having so many offers, making the people interested in any video. Mostly, it has aims – to entertain, to inform, and to educate. If you are a living person right now, then you have seen how powerful it is to society. It’s kind of spectacular, how it changed the movement of technology and advancement and the cycle of the industry. Video already has its position in the market may it be through music, education, entertainment, and so on. But there’s more to ponder beyond the remarkable odds – anyone can post it, yes. That’s what makes it compelling. Yet the way you put out your content and distribute it is how it differs in the views that you may get on the video you’d like to be posted.

Video Marketing is the power

Three of the most used social networking sites have been popular when it comes to content and never-ending videos, these are Facebook, Youtube, and Google. If we are about to speculate which of which makes videos recognized and directed to the way of popularity, well it is more likely, Youtube. But a majority of the viewers don’t use it but relentlessly discover different kinds of videos on Facebook. This made way for considerable companies to recognize that somehow, the video is the key to marketing. At some point, this is a powerful tool to create unimaginable numbers of potential customers.

The Strategy

Why do you think it’s powerful? Let’s just put it because there’s more to a video. It’s more on because it makes you feel a cinematic experience while you’re only watching it from your screen; like it’s as if you’re in that situation, doing the action.

Video Camera

There are different types of videos, but what’s catchy is that it makes you connected to the situation being shown in the screen inter-personally. And you could see it based on how you watch it, and you realize that it is definitely engaging you to watch more – there’s action, animation, movement, and which is why, it would be a strong, convincing tool for businesses who want to strengthen their brands by making a video, and they just have to put the dots all together making their content coalesced into an intention of something beautiful.

And to think that anyone can create a video, how is that? You can film anything even through your phone, but if you want a much higher quality, then it’s much better if you buy an affordable high-quality camera; once you have that, then it’s more probable that you will have a better experience when it comes to quality content production.

But you can always start at a low cost, and low investment – everything gets better through practice and time. And to get started, what you only need is a camera, microphone, and a video editing software. Problem solved.

How is it important? Yes, again it informs, updates, and enlightens the viewer animatedly. Sometimes, it could be personal, the term is called ‘vlog’ where you just share your daily life and broadcast it to the ones who watch your video. There are more kinds of it – tips, guides, tutorials, conferences, video presentations, news, historical facts, product reviews, music videos, games, and more.

Could you make it go viral? What’s viral? It’s that video. How so? It just turned out that the video was talked about and viewed by a person to another person to some other person and to one group it was watched by another one and so on. Any video content could be attractive once it’s different. The point is, once it is watched by someone it could already become influential as that person might talk about it or share it, and by that the audience grows little by little until you already don’t know that your video gained popularity.

The ‘How’s’ of Video Production

To create a video content, it needs to have a lot of research to assure yourself that it consists of facts that would be part of making the film effectively done.

Identify your audience

You need to know the target audience of the video to connect it with their wants and needs. This way you could catch their attention while you also have promoted your brand at the same time.

Go plan and conceptualize

This is the time you need to visualize the idea, message, and the purpose of the video.

Video Marketer

Produce your video

High five! You are ready to film. Afterward, you proceed to edit in which you could color grade the video or even put some special effects and transitions to it that will make it look yours; your style, your anecdote.

Choose and upload it to the platform

This is where you decide where should you upload it because this is also an essential factor. You want it to be appropriately distributed to the media so you need to think accordingly. The platform that would benefit you the most should be your choice of uploading. Once it’s in a broader platform, the more possible it could go viral.

Optimize

This is where the Search Engine Optimisation (SEO) jumps in; if your video is optimized in various search engines, the more it could be quickly discovered on the search bar by different viewers. How do you do that? Make a short yet significant title for your video that could be an easy common keyword for the viewer. Then on the description box, put something long and educational. Boost comments and subscriptions in any way you can do it. Make uploading videos a commitment. The list goes on.

Promote your video

There are different ways to promote it, may it be owned, earned, or paid.

Engage the community

Make your audience crave for your videos and updates by communicating with them through comments and answering their questions, etc. Many new videos are being uploaded every day, so you need to find a way to permanently hook their interests and subscribe to you for a lifetime.

Take this as a way of understanding the means of video marketing. Get in touch with https://www.lukasproduction.com to have an idea of creating an excellent video strategy – start recording with your camera and microphone and use your creativity and originality when it comes to filming one. Once you’ve finished, put your own art to the video, clean it through cutting, and it’s all up to you on how you edit it. Just remember that everyone starts from the bottom before they’ve even reached the top.

Tips on Choosing the Right Trailer Music for Your Video

One of the most important elements of a video trailer is the music. However, not all San Francisco video production companies understand how delicate this can be. Most of them think that it is enough to use orchestral music or horn-heavy sound for all types of videos. The truth is that there is a whole lot more involved in finding the right track.

Here are some tips to help you find the perfect track for your next video trailer:

Identify your story

A trailer makes or breaks your video launch. It serves as an introduction of the plot of the story and the characters. It gives the audience a glimpse of the conflict and what they should expect from the story. This is the reason why accompanying it with the appropriate track is really important. Besides, the main purpose of a video trailer is to ignite the interest of your audience and make them long for the entire story. The perfect music will make them feel your story better.

video trailer editing

Now, first thing first – know your story. Do you want your plot to build gradually? If so, then your music must follow suit. Remember, your visuals give your audience the scenes while your music tells them what to feel. The music sets the emotions.

Distinguish the tone

Identifying the tone is another things to consider carefully. How do you want your trailer to come out? Do you want it to be dramatic? Do you want it to be fun? Keep in mind that these two are entirely different worlds. Now, if you want your trailer to be dramatic, it is highly-suggested to choose a light piano track over a loud orchestra music.

Listen to music options early

Now that you have distinguished your video’s story and tone, it’s time to go over your music selection. Music should come first prior to editing your video. After all, music is what will excite your audience while watching your film. This is the reason why any video editor desires to pick the best track for their video.

So, sit down and spend some time going over your music library. Listen to the sound tracks that qualify for the story and tone of your video. Trim your options down to 2 or 3. Perhaps, you can even ask a colleague or two to listen to your three choices and ask them for their vote. This way, it would be easier for you to pick the best track for your video.

The problem with editing the video first before picking a sound track is that you end up breaking the pace of the music. In return, you are also lessening the emotional impact of your video. By the time the video trailer is released to the public, the mismatch disconnects your audience because there is a contrary between what they see and what they hear. All your efforts will be put to waste if this happens!

Use a watermarked track first

Now that you have picked the right track for your trailer, it’s time to get on with the video editing. Instead of purchasing the paid track right away, it is recommended that you use a watermarked music first. You can simply download a watermarked music and test your footage with it. This will show you the outcome of your edited video. Now, if the music perfectly fits your story, then you can always purchase and replace the watermarked tracked with the paid track. There are websites that allow users to use watermarked tracks before buying the paid ones.

Include sound effects

Do you want to go over the top in editing your trailer? Then it is highly-suggested that you include several sound effects too! This will really keep your audience connected to your video, telling them exactly what to feel. There are a lot of websites that offer free trailer sound effects, which are definitely worth trying.

music library for videos

The Right Trailer Music Produces the Best Video

No matter how good you are with visuals, your output will always be half-baked if you don’t know how to select the right trailer music. This is why it pays to seek the help of a San Francisco professional video editor. They not only know how to put together a seamless story-line. They also understand the importance of matching the trailer with the right sound track. In the end, both you and your audience are satisfied with the outcome.

8 Ways Video Production Can Boost your Sales 

Savvy business owners use videos to reach existing and new customers. This is because of the high conversion rate associated with videos. In fact, statistics show that 82% of businesses in increased their video marketing budget this year. Out of this figure, 78% believed that videos are well worth the investment considering the ROI.

8 Ways Video Production Can Boost your Sales

There are different ways marketers use videos today to grow their businesses and achieve a spike in their sales. 

Social media video marketing 

Think about how Facebook, Instagram, and other social media platforms have been an integral part of people’s lives all over the world. In fact, they start and end their day browsing their social media news feeds. When it comes to videos on social media sites, it is found out that an average person spends about 1.5 hours each day watching videos. Now, this opens an opportunity for businesses to market their products and or services through social media videos. 

What’s good about social media video marketing is the fact that it is cost-effective. Just imagine 1/3 of the world’s population can be found on Facebook alone. This gives you the advantage of expanding your reach globally in a single platform. What more if you use other sites like Twitter, Instagram, and LinkedIn?

Event Video

Website videos 

There a tons of reasons why having videos on your website is a must to generate traffic and increase your sales. First, it is good for SEO. Second, they are more compelling than plain text. Third, videos are found to sell more frequently than a combination of text and graphics. Lastly, the rest of your competition are tapping video marketing, so why shouldn’t you?

YouTube videos 

Don’t have a video channel for your business yet? Well, there are numerous reasons why you should start building one. First is the fact that YouTube has more than 1.5 billion active users all over the world. This means that putting some effort to it would be beneficial for you. You can certainly reach your target market and direct them to your website to avail your products and/or services. 

Branding videos 

One cool and effective way to set yourself apart from your competitors is by producing videos that show your brand’s unique identity and high-quality offers.

video production

Having a compelling video stirs your audience’s emotions, giving them a good perception of your business, and eventually encouraging them to act.  

Some things to put on your company’s videos include your brief history, company tours, and client testimonials. 

Email marketing with videos 

Email marketing is here to stay. It only gets better with time. In fact, you will notice that a lot of marketing emails today contain a video on it. A study conducted by BombBomb found out that email marketing platforms that allow users to embed videos are more preferred nowadays. This is because users get 81% more replies compared to traditional email marketing templates with text and images. Moreover, 68% were also able to convert more leads to paying customers! 

Testimonial videos 

People love product and services reviews. But because their attention span tends to shorten day-by-day, they prefer to watch testimonial videos than to read written product and services reviews. Now, effective testimonial videos contain different concepts like Psychology, mob mentality, and social proof. Plus, there are also a variety of ways for you to use testimonial videos. You can have it as part of your email marketing, YouTube channel, social media posts, website pages, video ads, etc.

video editing

Trade show videos 

If you are a fan of trade shows and your company regularly attends events like this, might as well take advantage of the exposure you get. How could you make potential customers stop by and become interested with what your offer? Well, it is as simple as having a video playing on your booth!  

Paid advertising videos 

Television and print ads are being utilized less and less these days because they are pricier. This is in comparison to paid advertising videos that you can run via Facebook, YouTube,  etc. Social media platforms incredibly allows you to segment your target market. 

By the time you finish reading this, you probably are wondering why you haven’t tried using videos for your own marketing efforts. Don’t worry because it isn’t too late for you to do something about it. Contact a trusted San Francisco Video Production agency who will produce film production for your brand, which will boost your sales too!