Savvy business owners use videos to reach existing and new customers. This is because of the high conversion rate associated with videos. In fact, statistics show that 82% of businesses in increased their video marketing budget this year. Out of this figure, 78% believed that videos are well worth the investment considering the ROI.
8 Ways Video Production Can Boost your Sales
There are different ways marketers use videos today to grow their businesses and achieve a spike in their sales.
Social media video marketing
Think about how Facebook, Instagram, and other social media platforms have been an integral part of people’s lives all over the world. In fact, they start and end their day browsing their social media news feeds. When it comes to videos on social media sites, it is found out that an average person spends about 1.5 hours each day watching videos. Now, this opens an opportunity for businesses to market their products and or services through social media videos.
What’s good about social media video marketing is the fact that it is cost-effective. Just imagine 1/3 of the world’s population can be found on Facebook alone. This gives you the advantage of expanding your reach globally in a single platform. What more if you use other sites like Twitter, Instagram, and LinkedIn?
There a tons of reasons why having videos on your website is a must to generate traffic and increase your sales. First, it is good for SEO. Second, they are more compelling than plain text. Third, videos are found to sell more frequently than a combination of text and graphics. Lastly, the rest of your competition are tapping video marketing, so why shouldn’t you?
Don’t have a video channel for your business yet? Well, there are numerous reasons why you should start building one. First is the fact that YouTube has more than 1.5 billion active users all over the world. This means that putting some effort to it would be beneficial for you. You can certainly reach your target market and direct them to your website to avail your products and/or services.
One cool and effective way to set yourself apart from your competitors is by producing videos that show your brand’s unique identity and high-quality offers.
Having a compelling video stirs your audience’s emotions, giving them a good perception of your business, and eventually encouraging them to act.
Some things to put on your company’s videos include your brief history, company tours, and client testimonials.
Email marketing with videos
Email marketing is here to stay. It only gets better with time. In fact, you will notice that a lot of marketing emails today contain a video on it. A study conducted by BombBomb found out that email marketing platforms that allow users to embed videos are more preferred nowadays. This is because users get 81% more replies compared to traditional email marketing templates with text and images. Moreover, 68% were also able to convert more leads to paying customers!
People love product and services reviews. But because their attention span tends to shorten day-by-day, they prefer to watch testimonial videos than to read written product and services reviews. Now, effective testimonial videos contain different concepts like Psychology, mob mentality, and social proof. Plus, there are also a variety of ways for you to use testimonial videos. You can have it as part of your email marketing, YouTube channel, social media posts, website pages, video ads, etc.
Trade show videos
If you are a fan of trade shows and your company regularly attends events like this, might as well take advantage of the exposure you get. How could you make potential customers stop by and become interested with what your offer? Well, it is as simple as having a video playing on your booth!
Paid advertising videos
Television and print ads are being utilized less and less these days because they are pricier. This is in comparison to paid advertising videos that you can run via Facebook, YouTube, etc. Social media platforms incredibly allows you to segment your target market.
By the time you finish reading this, you probably are wondering why you haven’t tried using videos for your own marketing efforts. Don’t worry because it isn’t too late for you to do something about it. Contact a trusted San Francisco Video Production agency who will produce film production for your brand, which will boost your sales too!